The first artist to redesign the Goza Tequila label is Mexican multidisciplinary street artist, Spaik, whose work is inspired by classic Latin American folklore imagery. Spaik often incorporates local traditions and mythical references in his pieces, working primarily in Mexico, but has also shared his art in France, Belgium, England, Norway, Spain, Portugal, Italy, Morocco, Egypt, Colombia, Peru, Bolivia, Ecuador, the United States, and the Czech Republic.